Introducing Common Thread

I stumbled across local brand Common Thread almost by accident last week & I knew within seconds that this was too good to keep to myself.

The label was started by two friends Ferial & Feroza just a few weeks ago, though both had walked their own path in fashion before coming together. As I flipped through some pics online of their designs, I found myself liking quite a number of them & excitedly contacted them to find out more.

As luck had it, I was in Cape Town this weekend & decided to go see the store for myself. They have a really cool space at Salt River Circle (right across from the Old Biscuit Mill) in the up & coming neighbourhood of Woodstock, Cape Town.

Have a look at some of my favourite styles, I promise Common Thread has something you’ll love!

This shift dress is so pretty, especially the colours and fabric.

Peplum doesn’t work for my booty but I still like it, especially in this fabric, gives it a vintage look.

So classic & its the perfect length for my business wardrobe! The colour made this interesting vs. the expected boring black. Also, love the necklace.

They also have some really on-point accessories.

I’m a sucker for all things leather.

My purchase of the day, though I was already trying to figure out what to try on next. 🙂 I loved this colour on my skin. I don’t think you can see it well in this pic but I paired this dress with a skinny brown belt. A tan belt could work too… I thought this was well priced at R 350.


They get new styles in every week & everything is locally made, so keep checking back. I will be counting down till my next trip to Cape Town!

With Ferial (left) & Feroza (right), the brains behind Common Thread.

If you live in Cape Town, count yourself lucky! If you don’t, make a plan to get there! To see more of their designs, like their Facebook page.

For more fabulous style from Common Thread, check out this updated post about them.

Happy shopping!


Common Thread

Salt Circle Shop #14, 376 Albert Road, Woodstock, Cape Town


About Wisaal

Reformed shopaholic. Absent sister. Unapologetic perfectionist. Trainee wife. Severe OCD. Cat person.
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2 Responses to Introducing Common Thread

  1. Naz says:

    LOVE THEM!! I’m pregnant and I shop there… shirts are so roomy and skirts are long or short enough to wear under and over my continuously growing bump!

  2. F.A.W.N says:

    Great store !! Love the items 🙂

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