Think premium jeans and you’re undoubtedly thinking True Religion.
Founder Jeffrey Lubell’s vision was to redefine the premium denim market by offering a product that was based on the principles of superior quality and all-American heritage. True Religion is revered for its timeless appeal, great fit and 1970’s vintage inspired style that celebrates an authentic spirit of love and the art of rock ‘n roll.
Both designer and entrepreneur, Lubell’s innovation started at the sewing machine & he established trendsetting elements such as thicker threads in a multitude of colors, lock seams, hand-embroidered finishes and leather embellishments. These were the touches that brought to life brand that embraces the motto: “It’s all about the fit.”
Established in South Africa in 2004, True Religion (SA) has mirrored the global success chronicled by True Religion Apparel Inc. The pioneer brand of the premium denim market in SA, True Religion has become a well-known and well-loved brand embraced and is endorsed by many prominent figures such as Beyoncé, J Lo, Giselle Bündchen, Ludacris, Miley Cyrus, Collin Farrell and Megan Fox. At home the list includes Lee-Ann Liebenberg, Bokang Montjane and Loyiso Bala to name a few.
True Religion is sold at over 125 standalone stores worldwide and is distributed to 50 countries on six continents. The good news is that True Religion is now also available at selected Stuttafords stores (Sandton, Eastgate, Gateway, and Botswana) or online at Zando.
I got super lucky and won a pair a while back. I was nervous because I choose the style, colour and even my size over the phone. Soon after, a bootleg in a dark wash, super-soft to the touch and fitting like a dream arrived beautifully packaged on my desk!
But don’t take my word for it though, you’re in luck too! I’ve got a pair of True Religion jeans worth R5400 up for grabs & all you need to do is comment on this post – simple as that!
If you’re keen and want an extra entry (you must first still comment as per above), you can do any (or all!) of the following:
- subscribe to this blog (see follow button alongside) OR
- follow me on twitter (@wisaal) OR
- tweet about this competition with the link to this blog post (https://wiscellaneous.wordpress.com/2012/09/04/win-a-pair-of-…ns-worth-r5400) remember to tag me (@wisaal) in your tweet.
Best of luck – competition closes in 2 weeks on Monday 17th September 2012!